by Pete Michaels | Apr 15, 2016 | Sales & Marketing |
One of my favorite sources of relevant business information is the American Express OPEN Forum. Below is an article on branding authored by Mike Michalowicz, founder and owner of Profit First Professionals, an assembly of the most elite accountants, bookkeepers and...
by Pete Michaels | Mar 25, 2014 | Sales & Marketing |
Don’t you wish that when someone typed a word into Google having something to do with your business that your company’s name came up first, that you were at the top of Google’s search rankings? Evan Bailyn (firstpagesage.com) told my CEO advisory boards how to do just...
by Pete Michaels | Feb 25, 2014 | Sales & Marketing |
Chris Westfall was the guest speaker at my CEO private advisory boards this month. Chris bills himself as the National Elevator Pitch Champion. He helped my members craft a short branding message to describe what their company does and to “hook” the listener into...
by Pete Michaels | Sep 16, 2013 | Decision-Making |
How do you differentiate your company from your competition? That was the question posed by David Avrin, The Visibility Coach, to my private advisory board of CEOs. His presentation “It’s Not Who You Know, It’s Who Knows You”, emphasized creating a message that sets...
by Pete Michaels | Sep 2, 2013 | Economy |
Sam Bowers spoke to a recent meeting of my CEO private advisory board. His topic, “Marketing, Sales And Pricing Strategies For The New Economy”, addressed how he perceives the selling process changing. Sam really challenged our thinking around the ways we are...
Recent Comments