by Pete Michaels | Apr 15, 2016 | Sales & Marketing |
One of my favorite sources of relevant business information is the American Express OPEN Forum. Below is an article on branding authored by Mike Michalowicz, founder and owner of Profit First Professionals, an assembly of the most elite accountants, bookkeepers and...
by Pete Michaels | Feb 25, 2014 | Sales & Marketing |
Chris Westfall was the guest speaker at my CEO private advisory boards this month. Chris bills himself as the National Elevator Pitch Champion. He helped my members craft a short branding message to describe what their company does and to “hook” the listener into...
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