by Pete Michaels | Apr 15, 2016 | Sales & Marketing |
One of my favorite sources of relevant business information is the American Express OPEN Forum. Below is an article on branding authored by Mike Michalowicz, founder and owner of Profit First Professionals, an assembly of the most elite accountants, bookkeepers and...
by Pete Michaels | Feb 20, 2015 | Internet/Website |
As I lead my two CEO peer groups I am always looking for speakers who can come into the group and provide value to them, deliver a couple of takeaways that they can apply right away in their companies. This week Jason Lavin filled the bill. Jason is the founder and...
by Pete Michaels | Oct 6, 2014 | Sales & Marketing |
What is marketing anyway? This was the question posed to us by Mitch Gooze’, president and founder of Customer Manufacturing Group located in Santa Clara, California. In a presentation to one of my CEO private advisory boards Mitch helped clarify the role of marketing...
by Pete Michaels | Mar 25, 2014 | Sales & Marketing |
Don’t you wish that when someone typed a word into Google having something to do with your business that your company’s name came up first, that you were at the top of Google’s search rankings? Evan Bailyn (firstpagesage.com) told my CEO advisory boards how to do just...
by Pete Michaels | Feb 25, 2014 | Sales & Marketing |
Chris Westfall was the guest speaker at my CEO private advisory boards this month. Chris bills himself as the National Elevator Pitch Champion. He helped my members craft a short branding message to describe what their company does and to “hook” the listener into...
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