by Pete Michaels | Oct 6, 2014 | Sales & Marketing |
What is marketing anyway? This was the question posed to us by Mitch Gooze’, president and founder of Customer Manufacturing Group located in Santa Clara, California. In a presentation to one of my CEO private advisory boards Mitch helped clarify the role of marketing...
by Pete Michaels | Jun 10, 2014 | Sales & Marketing |
I logged on to a webinar last week conducted by Mikki Williams, a member of the CPAE Speaker Hall of Fame, whose talk was titled “The Art & Heart of Storytelling”. While you might think storytelling is for kids in doing further reading I found that...
by Pete Michaels | Feb 25, 2014 | Sales & Marketing |
Chris Westfall was the guest speaker at my CEO private advisory boards this month. Chris bills himself as the National Elevator Pitch Champion. He helped my members craft a short branding message to describe what their company does and to “hook” the listener into...
by Pete Michaels | Sep 2, 2013 | Economy |
Sam Bowers spoke to a recent meeting of my CEO private advisory board. His topic, “Marketing, Sales And Pricing Strategies For The New Economy”, addressed how he perceives the selling process changing. Sam really challenged our thinking around the ways we are...
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